My sweet mother brought my attention to this campaign for Jamie Oliver at Scandic Hotels. I found out that this was in the making back in 2009, so I am sorry if I am a bit late by showing this now. In short the partnership is about improving the experience of eating at Scandic. Read more below!
“The cooperation agreement between Jamie Oliver and Scandic will run for three years with a focus on different target groups each year. The first year we pay tribute to all kids, whom from this summer will be able to try out completely new children’s menus at all 150 of Scandic’s hotels. Many traditional meals will be revamped and accompanied by superb new dishes, naturally prepared using organic ingredients.”
For deeper info go here