Bad luck exists – good luck too. I actually really like the idea about playing with the fact that most people believe in bad luck. But only few people believe in good luck. Since bad luck cannot exist if there isn’t good luck.
Advertising Agency: Sancho BBDO, Bogota, Colombia
Executive Creative Directors: Giovanni Martinez, Hugo Corredor
Creative Directors: Nicolás Nieto, Miguel Rojas
Copywriter: Pablo Naval
Art Director / Illustrator: Maria Angelica Corchuelo